Born on the roads of the French Riviera, Minimalist is built around one idea: less, but better.

It started with a simple thought: what if cycling apparel could be stripped down to the essentials, free from oversized logos and designs that go out of style every season?

Because less can actually mean more. More authenticity. More connection to what truly matters.

Every piece is designed to perform, built to last, and made to move with you, from the mountains to the coast

Clean lines. Neutral tones. Timeless design.

We don’t chase attention.

We ride with purpose.

Minimalist, for those who find freedom in simplicity.